Branding | Logo System & Product Applications
Forge & Field is a concept brand identity developed for an outdoor goods company rooted in craftsmanship, durability, and exploration. The visual system combines a refined typographic hierarchy with a versatile mark designed for scalability and legibility across multiple applications.
Drawing inspiration from traditional tools and materials, the identity balances heritage aesthetics with a modern, structured approach. The system extends across product goods, apparel, packaging, and digital applications, maintaining consistency while adapting to different formats.
The result is a cohesive brand system that demonstrates the ability to build a scalable identity grounded in both visual clarity and real-world functionality.
The project began with a series of hand-drawn sketches exploring different directions for the Forge & Field identity, including typography, iconography, composition, and ways to visually communicate the brand's character. These early concepts let me experiment freely, compare ideas, and lay the foundation for the visual system that was ultimately refined into the final identity.
