Developed a complete brand identity system for Forge & Field Outdoor Goods, a concept brand rooted in craftsmanship, durability, and exploration. The project includes logo design, color palette, typography, and comprehensive usage guidelines to ensure consistency across both print and digital applications. The identity was designed to translate seamlessly across real-world touchpoints, including product goods, apparel, packaging, and e-commerce, reinforcing a cohesive visual language. This project demonstrates the ability to build a scalable brand system from the ground up, balancing aesthetic direction with practical application and usability.
