This packaging concept adapts the LEGO BrickHeadz system to The Legend of Zelda: Breath of the Wild, maintaining the structure and hierarchy of the existing product line while introducing a distinct visual identity. The design balances brand consistency with customization through color, iconography, and layout.
Careful attention was given to how graphics translate across dielines, ensuring alignment and continuity from flat layout to physical packaging. The design maintains clarity and legibility across all sides of the box.
The result demonstrates an understanding of packaging design, production constraints, and the ability to work within an established brand system.
