For this project, I designed a brand identity and logo for VerdeThreads, a company focused on sustainable, ethically sourced fashion with a zero-waste philosophy. My goal was to visually express eco-consciousness and modern style through color psychology, symbolism, and typography. The logo integrates a reimagined recycling symbol with leaf and thread elements to represent both nature and clothing production. A balanced color palette of forest green, earth beige, and sky blue evokes sustainability, trust, and innovation, while accents of dark gold add warmth and contrast. The Futura and Montserrat typefaces reinforce the clean, approachable, and modern aesthetic. Created in Adobe Illustrator, the logo was built for scalability and versatility, suitable for digital, print, and product applications.
BEHIND THE SCENES - MY DESIGN PROCESS
started with some word-mapping and quick sketches
worked an idea and decided on all lowercase
