Branding • Apparel & Lifestyle Identity
Verde Threads is a concept brand identity developed for a sustainable clothing company focused on environmental responsibility and modern design. The visual system combines clean typography with a nature-inspired color palette to communicate clarity, balance, and authenticity.
The identity is designed to scale across apparel, packaging, and digital platforms, maintaining consistency while allowing flexibility across applications. The overall direction reflects a contemporary lifestyle brand rooted in simplicity and purpose.
The result is a cohesive and adaptable brand system that aligns visual identity with sustainable values.
BEHIND THE SCENES - MY DESIGN PROCESS
started with some word-mapping and quick sketches
worked an idea and decided on all lowercase
