For my Mark DeRemer Creative brand, I developed a sleek, professional logo entirely in Adobe Illustrator that reflects both my artistic and technical abilities. The design centers around a steel blue color palette, chosen for its balance between creativity and professionalism. The focal point is a customized brush script that I digitally modified in Illustrator, flowing through a lens shape to represent my connection to both art and photography.
I paired two complementary typefaces—Baskerville, to convey tradition and trust, and ITC Avant Garde Gothic Pro, for its modern, streamlined aesthetic. This combination bridges classic and contemporary design, symbolizing the versatility I bring to my work. Overall, the logo embodies clarity, sophistication, and adaptability—key traits that define my creative approach and brand identity.
