This rebranding project for Circles Waterfront at Lands End Marina focused on unifying the restaurant’s digital and print identity through cohesive visual hierarchy, color harmony, and thematic consistency. I began by redesigning the website masthead using a warm, complementary color palette of oranges and reds drawn from the existing logo to balance the cool blues of the waterfront photography. The layout emphasizes clear visual flow with anchored navigation, transparent overlays, and responsive scaling for desktop, tablet, and mobile formats. Extending this aesthetic, I designed a tri-fold menu that integrates brand continuity through color blocking, circular imagery, and textured background elements with reduced opacity for subtle depth. Strong typographic hierarchy and repeated circular motifs reinforce brand recognition while maintaining readability and contrast. The result is a refreshed brand system that modernizes Circles Waterfront’s look while preserving its approachable, coastal character and enhancing its visual storytelling across both web and print applications.
