For this project, I designed a cohesive, multi-platform marketing campaign for the Pier 60 Sugar Sand Festival in St. Pete–Clearwater, developing a poster, web banners, and a billboard that shared a unified visual identity. I began in Adobe Photoshop, incorporating the festival’s existing logo and extracting its core color palette—blue, orange, and yellow—to establish brand consistency. The poster composition applied strong visual hierarchy and the rule of thirds, featuring a sunset photograph of Pier 60 with festival tents and a Ferris wheel to anchor the design in context. Layered graphic elements, including a custom sandcastle illustration, created depth and balance, while the tagline “SUN. SAND. FUN.”—set in an all-caps textured typeface—served as the dominant focal point across all materials. A contrasting blue footer bar provided structure for key information, including the event date, location, and a QR code call-to-action for online ticket sales. I then transitioned into Adobe Illustrator to build the responsive web banners and billboard, adapting the layout and content hierarchy for each format while maintaining consistent typography, iconography, and brand color application. The result is a unified visual campaign that conveys energy, warmth, and excitement, strengthening the festival’s identity across both print and digital media.
